Known Vulnerabilities — AKA what are your biggest challenges?
You could argue that I talk too much!
But in all sincerity, the biggest challenge for ExactTrak is sales and marketing. Although I’m not in that role, I am on the board so it’s still an important aspect for me. We’re in a big market but we’re small, so we have to spend time thinking about how we can get a piece of that market. Really the only way to do that is by being innovative and staying ahead of the game. Unlike the bigger corporations, we can move quickly and offer the products they can’t. Because at the end of the day if we want to be a success, we have to sell!
For me, my strength also comes from being a hardware and software person. It’s important to have that grounding in technical expertise, so that you can keep ahead of the engineers, and bring them all together for a common end. If I can give them the right tools, and the right directions, they’ll just put their heads down and get on. Essentially, I set the direction, and then drive our engineers down that path. Then of course, keeping them fed and watered with lots of coffee!